Category Archives for "Authority Site Overhaul Case Study"

Authority Site Overhaul Case Study #8: Why Content Marketing is Tough

After last week’s rather thorough social media walk through/update, we’re going to keep it relatively light this week. We’re going to talk about content marketing – and why using content marketing as your sole strategy for driving traffic and attracting links can be an unreliable, and oftentimes frustrating. If you haven’t been following along with […]

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Authority Site Overhaul Case Study #4: How to Validate a Product

Note: This is a post by Alex, an email marketing/funnel design specialist who we brought it to work on LearnU. Alex blogs over at ThinkFunnel.com. If you’re not up to date on the Authority Site Investment Case Study, here are the previous updates: The First Post of the Case Study (Due Diligence and Validation) The […]

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Authority Site Overhaul Case Study #3: Creating a Framework for Content Production

If you haven’t been following along with the case study, here are all posts in order: The First Post of the Case Study (Due Diligence and Validation) The Second Post of the Case Study (Monetization Strategies) The Third Post of the Case Study (Creating a Content Creation Framework) The Fourth Post of the Case Study (How to […]

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If you haven’t been following along with the case study, here are all posts in order: The First Post of the Case Study (Due Diligence and Validation) The Second Post of the Case Study (Monetization Strategies) The Third Post of the Case Study (Creating a Content Creation Framework) The Fourth Post of the Case Study (How to […]

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