AdSense sounds great for many blogs and websites, since it generates income by visitors clicking on ads throughout the site. If you see the sort of revenue website owners are generating through AdSense, you’ll see large payouts and an easy to use interface. So why wouldn’t everyone use it?
Making Google AdSense Work for You
In this post, we walked through AdSense, how to make an account, and the types of ads Google offers. While Google AdSense is a great program, it does have its own pros and cons, and you want to make sure you utilize it in the best way for your site.
When looking at websites that use Google AdSense, you should take note of the types of ads used and how the ads are arranged. Also, pay attention to whether or not the site is well put together or a cluttered mess with ads that take up much more room than actual content. Everyone who visits a website must eventually leave it, but whether or not they leave it through an ad they saw on your site or by closing the tab altogether, is partially up to how you create your website and the ways in which you integrate your ads.
The Advantages and Disadvantages of Using AdSense
Besides the ease of using AdSense, and the fact that you can generate income through visitor clicks, which sounds easy enough, there are other benefits. The best part of using the program is that it’s run by Google, which is a trustworthy company that won’t be going out of business anytime soon. Users can count on being paid on time, and having access to customer service whenever they need it, which is what can keep website owners from signing up for other pay-per-click programs.
With Google, users also know that the ads will work correctly, and the tech side of things are well taken care of, so if you use a blogging site that doesn’t need you to understand HTML or CSS, it’s one less thing to worry about. Not only will you receive help from Google, but you can easily search online and find plenty of users who can offer advice and help for just about any question you can come up with. If you run a blog, there are many knowledgeable blogger forums with sections dedicated solely to monetization.
The best part of using the program is that it’s run by Google. This means payments on-time and excellent customer service. And it's free.
Another great part of AdSense is that Google does much of the work. This isn’t to say you won’t need to put in the work when you first set it up, but on a day to day basis, there isn’t much upkeep needed. Google will create targeted ads based on your website content, and you can even choose what type of ads you absolutely do not want to show up on your website, which is extremely helpful and gives you a bit more control in regards to the overall aesthetic of your website.
Of course let’s not forget the best part of Google AdSense, it’s free. It’s completely free, with none of those “pricing tiers” that give you more benefits as long as you pay more. In the world of advertising, companies will gladly buy space on your website, since they know the small amount they pay out will bring in far more revenue their way. So if you’re worried about being hit with fees or charges, you won’t find that in the AdSense program, which makes it incredibly popular with website owners.
With that said, you can have all of the knowledge in the world, but you may not make very much money at all from AdSense. There are quite a few users who have implemented the program onto their blogs and websites, and done so very well, but they still don’t bring in more than $100 each month. If you’re a small time website owner this may not phase you, but if you’re hoping to make blogging your full-time job, you need to be sure you’re prepared for the program to not work as well for you.
Also, under no circumstances should you try to click ads on your own site, or ask people you know to click on them multiple times throughout the day. Google has a fairly sophisticated way of figuring out if you are doing this, and they will suspend your account. Another drawback of the program is that it can make your website look a bit tacky, so you need to be sure you are setting up your ads in such a way that users notice them, but they aren’t overwhelmed by them.
Dos and Don’ts of Using AdSense
When using AdSense, the first thing you want to do is your research. If you are writing a blog or are using a website to sell a product, you’re no stranger to learning everything you can about something, and monetization should be no different. When understanding AdSense, you’ll learn the rules, and you definitely don’t want to bend the rules in any way, since your account will quickly be suspended if Google suspects foul play.
Do your research. Follow the AdSense rules. Have an easy to navigate site.
Before you place your ads look at your own site as a first-time visitor, taking note of where your ads will be seen. Evaluate whether or not the site is still easy to navigate or if it makes it difficult for the visitor to differentiate between ads and your own content. Once your ads are up, don’t ask your visitors to click on your ads. Not only is it an annoyance, but AdSense frowns upon it and you might risk your account. It’s much easier to follow the AdSense rules, so making sure your website follows them will ensure that your website doesn’t get into hot water.
Google AdSense may seem stringent with their rules, but they have to work with their advertisers constantly, so following their rules and having an easy to navigate site is a small price to pay to keep your website in the AdSense program, and ultimately bringing in some extra revenue.