It seems as though everyone you meet runs their own blog. Obviously, it's an easy way to get a message out there and connect with others who share the same passions and interests. It's also helpful in self-marketing to clients, and in many cases can bring in a little extra income, or if it gains popularity, more than your current income.
Using Google AdSense to Monetize Your Blog: How to Get Started
Allowing ads on their webpages is one way that blog owners can bring in revenue. And Google AdSense is one of the top programs that offer bloggers payments each time a visitor clicks on an ad that Google provides. Sounds pretty nice, right? Writing about the things you enjoy and just watching the dollars roll in is a dream for many, but that dream doesn’t come true for everyone.
Learning about how to create a great blog that brings in readers should be first on your list if you are just starting out, but if you already own a blog with a solid reader base, then monetizing your blog is definitely within your reach.
Creating a great blog that brings in readers should be first on your list if you're just starting out.
Google AdSense is a service offering blog and website owners a free way to add targeted advertisements to their pages, without clutter or obnoxious pop-ups. While most ads pay only a few cents per click, there are a few that offer at least a dollar and even up to 10 dollars per click (though those higher numbers are a bit more rare). Understanding which keywords are currently trending and which topics or blog concepts are fairly common, will give you a better idea of what you can expect to be paid per click.
Getting started with AdSense is easy, and since it’s a Google product you can trust that they won’t go out of business any time soon. Plus, they’ll have reliable customer service in the case that you run into any issues. Setting up your account is easy, and in fact, if you use Blogger you can sign up for it through your account. All you need is a Google account, a blog or website, and a valid mailing address. You can decide which ads you want on your site, and even which ones you want blocked, and the Adsense code will crawl through your site, picking up keywords, and placing targeted ads in the places you’d like them to be.
But if you already own a blog with a solid reader base, then monetizing your blog is definitely within your reach.
Choosing the Best Ads for Your Site
Since each site and blog is different, AdSense offers many different types of ads. If you’ve ever been on a website or blog where you can’t tell the difference between the ad and the content, you know how frustrating it can be, and how much less time you spend on the site in general.
Your visitors won’t spend their whole day on your site alone, they must leave at some point. And choosing the best format for your site can help your readers want to click on the ads. Sponsored links may work best for a review website, as will display ads for a product line being reviewed. Display and text ads are the easiest ones for visitors to recognize, though most website owners will add a disclaimer on their website letting visitors know that sponsored links can be found on the website, which visitors normally appreciate.
Link units list topics that users may be interested in based on your website’s content, but you won’t be paid when users click on these topics, only when they click on ads directed to the sites the topics take them to. This ad type definitely has its pros and cons. Because it sometimes detracts from the overall aesthetic of the site, it’s frowned upon; however, others find that it gives them a way to see what else their readers are actually interested in.
AdSense offers many different types of ads: sponsored links, display and text ads, responsive ads, and matched content.
The other two ad types are responsive ads, and matched content, both of which are a bit more work than just adding a simple code to a webpage. A responsive ad is best used when targeting mobile devices such as smart phones and tablets. Because each of these devices has a different screen size and layout, ads can either be a seamless part of the page, or a pain to get around.
Matched content is for sites that have a higher volume of visitors, and enough content so Google can direct readers to other parts of your blog, and ultimately to different ads. Matched content can also have the same look as your other ads, and can be placed between them. That way users can go to a section on your own page or leave your site, and they’ll still be able to read or explore the same topics.
Ensuring A Good Visitor Experience
Have you ever been to a website that seems cluttered, and you have trouble figuring out where the ad ends and the actual content starts? These sites are regularly avoided, though you’d be surprised at how many well known websites create a poor visitor experience due to the overwhelming number of ads.
Visit a blog you really enjoy and take note of the ad placement and which types are used. Are they heavy in sponsored links or do they use banner ads to help visitors find products related to the blog’s article? Use this as a template for your own blog until you get a better feel for what works and what doesn’t.
Always view your site as a first-time visitor, and make note of anything you see that you just don’t like so you can change it later.
Google Adsense gives you many free tools in order to help you figure out which ads are working, and which ones just aren’t. Take advantage of that and don’t be afraid to change things up. Sometimes things don’t work, but always view your site as a first-time visitor, and make note of anything you see that you just don’t like so you can change it later.
Using AdSense is a fairly common and easy way to bring in an extra bit of income with your blog or website. While it may not bring in thousands of dollars each month, every little bit helps, and it can assist with operating costs, which can sneak up on you. It’s easy to make your blog your own, and you don’t have to lose that if you choose to have advertisements. In fact, you just may gain a new stream of revenue.