With many websites and blogs monetization eventually comes into play, and Google AdSense is a big player when it comes to CPC (cost-per-click). While some website owners have reported making thousands through this program, new users sometimes have difficulty attracting visitors, and aren’t always sure of how to do this successfully.
AdSense Keywords: How They Can Help Drive Revenue
Utilizing keywords is the best way to bring visitors to your site. However, many people are unsure of how to use them or even how to analyze which keywords work best. While keywords may work for a while, you should always evaluate whether there are new ones that better describe your website content or if your older keywords are bringing in the same traffic. While AdSense is an easy program to implement, some work still needs to be done and much of it will come from the usage of keywords.
Why you should research keywords
The simple answer to this question is based on the idea that you are using AdSense to generate income, and utilizing the best keywords for your blog will only help to maximize your revenue. Perhaps you already know what keywords you plan on using, but there are a few ways to help make your keywords more specific in order to bring in visitors who will stay on your site and click on your ads.
Google makes it easy by giving AdSense users access to AdWords, it’s keyword planning tool (though there are a few others on the market that might work out better for you). When you have the right keywords, you’ll pull in much more traffic, ideally increasing your “clicks” as well, so there’s no reason to skimp when it comes to keyword planning.
Utilizing the best keywords for your blog will pull in much more traffic, increasing your “clicks” that will maximize your revenue.
How to find and plan for the best keywords
Before you begin any list of keywords you need to consider who is your audience and what is your niche. Say that you run a blog about education. You can think of a few basic keywords, but when users search for websites, they often have a more specific need in mind. Does your blog talk about educational strategies or teacher resources? Is it based in a specific area or does it talk about a specific grade level or subject more often than another?
Once you have the details of your website, you can begin to understand what users might be looking for when they find your site. Many online tools will show you what people are searching for when they search for “education”. So, you’ll have a larger list to work from and you can choose which ones describe your content. Don’t forget that many users will input a question into the search engine, so add those queries to your list of phrases.
Always consider who is your audience and what your is niche?
Once you have this list, you can begin to use your keyword planner. Keyword planners will generally give you an idea of how many people searched for those phrases or questions, and this will give you an overall idea of which keywords to keep and which ones to throw out.
Top 3 Keyword Tools for All Website Owners
1. Google Keyword Planner
This platform makes the most sense because, after all, you’re using a Google service for your advertisements in the first place! AdWords Keyword Planner is a free service that gives you a breakdown of keyword trends and helps you find new keywords to integrate into your content. It also has a great planning tool that allows you to see how your keywords will stack up together and offers a glimpse into how changing your keywords can change your revenue. Keyword Planner is used by many blog owners who want to see if they can integrate new keywords and check for the changing popularity of their current keywords.
An easy to use website that you don’t actually have to sign up for to see the features, KWFinder is especially helpful if you are in the planning stages of your blog and want to see how well your site would fare in the search results. It also has an “SEO difficulty” feature which will show you how hard it may be to break into those search results. With a multitude of features, it’s a wonderful tool that gives you a glimpse into search engine results in real-time and costs $200-$400, depending on your plan, though a starter account is free.
If you’ve been blogging or running your website for a while, SEMrush will give you a comprehensive breakdown of SEO keywords, including a report on what your competitors are using to bring in traffic. SEMrush is used by large companies, and is a trustworthy investment if you’re serious about creating a larger income through AdSense. Just like most other tools, you’ll get a complete picture of the cost-per-click that comes with each keyword. SEMrush is for website owners who are quite motivated to monetize their site, and is a great tool for digital marketing.
4. Long Tail Pro
Full disclosure: Wired Investors owns Long Tail Pro. We purchased it because it’s a great tool offering many of the above mentioned features and our LTP team has made it faster and added a number of additional features and improvements. We’d rather leave it at that than turn this into a self-promo piece 😉
Utilize what you know
Once you have your plan in action it’s time to start implementing your keywords. As a rule, you’d like your keywords to show up at least twice per one hundred words. This means you’ll want a range of keywords (just having a few will become repetitive and you don’t want to insult your visitors’ intelligence by stating the same things over and over again).
Keep a consistent list of keywords. As a rule, you’d like your keywords to show up at least twice per one hundred words.
If you’re a natural at writing, you can plan your content so that it sounds natural, but if you have trouble coming up with clear and well-written content, you can always hire a content writer or copywriter with SEO experience. Keep a consistent list of keywords that you can continually check on to see if the payout has changed or if they have become popular. Then, you’ll have an easy-to-refer-to keyword list and you can focus more on other aspects of your website.